Author Archives: Sarah Goodwin

Net neutrality campaign takes off

Today’s New York Times editorial: “Net neutrality” is a concept that is still unfamiliar to most Americans, but it keeps the Internet democratic. Cable and telephone companies that provide Internet service are talking about creating a two-tiered Internet, in which Web sites that pay them large fees would get priority over everything else. Opponents of these plans are supporting Net-neutrality ...

Read More »

Mobile media study released

Online Media Daily posts a story that says "futurists might be pinning their hopes on mobile media, but the technology doesn’t appear to be there yet, according to a new joint Isobar-Yahoo report released Thursday." Read more.

Read More »

RSS feeds, blogs and email

This looks interesting: on MediaPost’s Email Insider a feature on "Blog-To-E-mail May Change the World," was presented by Bill McCloskey, of Email Data Source and product Email Analyst. He says, "RSS Readers are dead-end. If it is not in the inbox, it won’t be read. Period." He confirmed his views when he read an article on "TechCrunch.com about a new ...

Read More »

Marketers use broadband TV to reach consumers

I thought this was an interesting article in MediaDailyNews: "In an example of another major marketer bypassing established media outlets and utilizing broadband Internet as a means of distributing a channel direct-to-consumers, auto marketer Land Rover has launched a new broadband channel featuring original programming on sports, lifestyles and popular culture aimed at the kind of adventurous consumers that are ...

Read More »