Check out FilmLoop – advertising and content convergence.

The session on big ideas brings top creative from around the country to figure out what this really means – what is the big idea and how do you get there. Pete Lerma, Click Here, Inc., says the interactive web version of one of his company’s successful ads partnered with traditional media. “The other white meat” campaign uses music videos ...

According to the SXSW promo, Craig Newmark founded Craigslist in 1995 as a way to tell friends about cool events in and around San Francisco. It now serves more than 170 cities in the United States and in many other countries. Despite the power of this global community, Newmark’s overall approach has changed very little. Newmark retains a simple motto ...

Heather Armstrong [knows she is on wikipedia but did not create the entry] of Dooce.com and Jason Kottke of kottke.org are presenting at the keynote conversation on Sunday afternoon – they are having a conversation about blogging. According to the SXSW web site, both Armstrong and Kottke fall into the category of "pro bloggers," meaning that they are people who ...