Author Archives: Sarah Goodwin

SXSW underway

I am at the SXSW conference today, with the Interactive four-day meeting getting underway. To learn more about this meeting, I am turing to fellow blogger Bryan Zilar at webmonkey who interviews Shawn O’Keefe, SXSW conference coordinator, to introduce this meeting and tell you about some of the exciting new aspects and about the maturation of technology and social networks. ...

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FreeiPods.com strategy

Beth Snyder Bulik at AdAge says in a news report, "The $20 million-a-year FreeiPods.com site that has become a poster child of the increasingly important online incentive marketing business was originally started as a get a free condom come-on. The $20 million-a-year FreeiPods.com site that has become a poster child of the increasingly important online incentive marketing business was originally ...

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iVillage goes to NBC Universal

AdAge reporter Kris Oser covers: "NBC Universal has signed an agreement to buy the Web site iVillage for $600 million. The strategy is to open the women-centric village to the world at large. NBC Universal plans to ‘use a base that’s well-known for women as a way to start creating new, vibrant communities that go beyond women,’ says Beth Comstock, ...

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SXSW and women bloggers

The SXSW (South by Southwest Interactive Conference) is coming up on March 10 and I was excited to see that BlogHer has focused on women bloggers attending the conference! The BlogHer site says: "Queens…. of…. Cyberspace! The Austin Chronicle has a write-up on many of the women speaking at SXSW that makes me proud of my alternative weekly roots as ...

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