The New Cause Marketing? That you wear?

Forget the pinkwashed hairdryers and jeans. Is this the new cause marketing? What do you think?  In 2006, Barbara Donaldson and Karen Gulino created Deploy Peace, an organization that creates dog tags from the remnants of past conflicts, and donates a portion of the proceeds to the Fisher House Foundation, which helps reunite wounded soldiers, airmen, sailors and marines with their families as they recover from injuries suffered while protecting our country.

Over the past 3 years, Karen and Barbara have purchased the wings and tails of retired B-52 Bombers and C-130 Hercules from the largest military “bone yard” in the nation (AMARC). These great planes once flew missions in Vietnam and Korea. Through the hard work and ingenuity of Donaldson and Gulino, these distinguished military aircraft are recycled and refashioned into military style dog tags and sold at . Since its inception, hundreds of individuals from around the country have shown their support for our brave men and women in uniform, by wearing these one-of a kind pieces of history.

Karen Gulino stated, “We are an army of two, just trying to make a difference. We give retired military aircraft one last great mission, to reunite our wounded military heroes with their families in their time of need. We believe that these brave men and women answered our country’s call, and now we need to be there for them and their families.“

Barbara Donaldson, commented “Our jewelry is designed to show support for our troops while honoring the memory of those who died protecting our country. We are honored to donate a portion of the proceeds to the Fisher House Foundation to help them in their important work.”

Karen added, “Recently I had the honor of touring a Fisher House in San Diego. I was deeply moved by the work being done there, and by the caring, compassionate staff and volunteers. Their hard work has resulted in countless families being able to be close to loved ones in their time of need. It was so inspiring to see heroes helping heroes. We are honored to support their efforts, and our men and women in uniform.”

One comment

  1. Thanks for posting about these great women. They’ve been a great client and we’re happy to watch them succeed.

Leave a Reply