Tag Archives: Dog Tags

The New Cause Marketing? That you wear?

Forget the pinkwashed hairdryers and jeans. Is this the new cause marketing? What do you think?  In 2006, Barbara Donaldson and Karen Gulino created Deploy Peace, an organization that creates dog tags from the remnants of past conflicts, and donates a portion of the proceeds to the Fisher House Foundation, which helps reunite wounded soldiers, airmen, sailors and marines with ...

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