501derful.org

Forget the pinkwashed hairdryers and jeans. Is this the new cause marketing? What do you think?  In 2006, Barbara Donaldson and Karen Gulino created Deploy Peace, an organization that creates dog tags from the remnants of past conflicts, and donates a portion of the proceeds to the Fisher House Foundation, which helps reunite wounded soldiers, airmen, sailors and marines with ...

Here at the American Cancer Society High Plains we have been blogging for awhile. In fact we even have targeted blogs by state such as Nebraska,  Hawaii, etc. On top of that we even have some of our larger cities Blogging such as Dallas, Houston and El Paso. Now we have taken it to the next level and launched CancerNewsNow.org. ...

So this isn’t a new topic. But something near to my heart since I work at the American Cancer Society High Plains Division. Pinkwashing is the same as greenwashing or any other campaign where brands are taking advantage of publicity regarding breast cancer and breast cancer research.  I think this quote explains it very well: “But when she began researching ...

More than one in three people the Capital Area Food Bank of Texas serves is a child, and in its new campaign, the Food Bank declares that “Hunger Is UNacceptable.” The campaign, breaking this week on TV, online and in newspapers, shows the real face of hunger in Central Texas and what you can do to help. The Food Bank ...