Getting the ideas across

The most central role in helping ideas take root, however, is that of the idea practitioner—someone who has developed a “practice” of idea implementation, a task that’s much harder than idea generation. Idea practitioners determine what makes sense for their companies, modify the ideas to suit their needs, and mobilize their organizations to make those real. In many cases, they’re idea creators and translators as well as users. They take risks and often use hard-earned social capital to advance ideas they care about.