Innovation

Marketers use broadband TV to reach consumers

I thought this was an interesting article in MediaDailyNews: "In an example of another major marketer bypassing established media outlets and utilizing broadband Internet as a means of distributing a channel direct-to-consumers, auto marketer Land Rover has launched a new broadband channel featuring original programming on sports, lifestyles and popular culture aimed at the kind of adventurous consumers that are ...

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Corante starts innovation blog

Corante has created a new "hub" – I am impressed with how creative and successful Stowe Boyd, the president and COO of Corante, has been in putting together a network of blogs – including one for media and for marketing. In fact, his Corante home page has evolved dramatically in one year and you can learn more on the About ...

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Church of the Customer Blog: Firefox showcases its evangelists

Link: Church of the Customer Blog: Firefox showcases its evangelists.This post is in honor of David Neff, who turned me on to Firefox. I post it not only because the video commercial is cool, but because the idea of these communities is something which we should closely study and perhaps emulate.

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CEO Blogger…Urban Myth?

So how many companies out there are having their CEO blog? And how many of those are real? And by that I mean how many are actually written by the CEO and not their Corporate Comm Dept? I think those are pretty easy to see through. I am quite proud to say that our Division’s CEO , Mike Dany, will ...

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