Innovation

The new issue of the Chronicle of Philanthropy reports on a few interesting tidbits — 1) A new Harris Interactive Survey — only one in 10 Americans beleive that charities use donations honestly and ethically, and yet this notion didn’t stop most from making a donation. 2) Resources and tips for conducting online surveys 3) How online surveys are saving ...

I thought this was an interesting article in MediaDailyNews: "In an example of another major marketer bypassing established media outlets and utilizing broadband Internet as a means of distributing a channel direct-to-consumers, auto marketer Land Rover has launched a new broadband channel featuring original programming on sports, lifestyles and popular culture aimed at the kind of adventurous consumers that are ...

Corante has created a new "hub" – I am impressed with how creative and successful Stowe Boyd, the president and COO of Corante, has been in putting together a network of blogs – including one for media and for marketing. In fact, his Corante home page has evolved dramatically in one year and you can learn more on the About ...

Link: Church of the Customer Blog: Firefox showcases its evangelists.This post is in honor of David Neff, who turned me on to Firefox. I post it not only because the video commercial is cool, but because the idea of these communities is something which we should closely study and perhaps emulate.