Twelve Steps to create Kick-Ass Community Online

This is an old post from the folks over at ZDnet but I wanted to bring it to my readers attention.  According to Dion over at ZDnet these are the top twleve best practices for building online Community. The American Cancer Society has several online communities from The Cancer Survivors Network to SharingHope.TV. Some run great and some…well some not so great.  So check out the article and the 12 steps below. What do you agree on what do you think is way off?

1. Put the needs of the community first.

2. Community is mostly not a technology problem.

3. Active community management is essential.

4. Measuring success with community requires new yardsticks.

5. Consumer social networks, grassroots customer communities, and business-initiated customer communities are closely related yet very different creatures

6. Customer communities do work as a marketing channel, just not in the traditional way.

7. The more the business is integrated, the better the community will work

8. Growth will come, but not until a community finds its identity.

9. Mutual ownership and control of communities enables trust and involvement.

10. Most communities are highly social entities, and the rules of social engagement apply.

11. Going to the community, instead of making it come to you, is a risky but increasingly viable strategy.

12. Connect the community with the other CRM-related aspects of the organization.


  1. You know, I have to tell you, I really enjoy this blog and the insight from everyone who participates. I find it to be refreshing and very informative. I wish there were more blogs like it. Anyway, I felt it was about time I posted, I