Pssst..maybe your nonprofit video is not that interesting?

Well. Someone had to tell you right? Apparently all that great content you are starting to put on Facebook is not doing as well as they would have you believe. You know..the same content they want you to boost for $10 every 3rd time you log onto your page. Hank Green, a YouTube video creator, wrote this post over at Medium. It claims that Facebook is bending the rules to beat YouTube at the streaming video game. Some of the highlights?

According to him: “A SciShow YouTube video embedded on Facebook will reach between 20,000 and 50,000 people and be viewed by hundreds of people. The same video uploaded natively will get a reach of between 60,000 and 150,000 and be “viewed” by tens of thousands (more on what those “views” actually mean later).”

The folks at Duke University took the time to actually start to crunch the numbers. You can check that out here:

Both Green’s article and the Duke research are worth the time to read. Even if Facebook is gaming the system, we all know it’s going to be hard to NOT post your video there.

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