It's A Blog World After All

An article from Fast Company.

Blogs were once the domain of angst-ridden teens and doomed presidential candidates. But the likes of Verizon, IBM, Microsoft, and Dr. Pepper are all climbing on the blogwagon. Turns out, Web logs are a nifty knowledge-management tool. And companies also see them as a promising medium for advertising (naturally).

To me the big breakthrough about blogging in the workplace would be a new level of participation and candor in communicaton. I’m a skeptic about blogging to the public for marketing purposes. Blogging is about being wide open in communication–not very compatible with marketing.