It is that time of year when prospective donors decide to give before the year is out. And many these days refer to the Internet for advice on where to give.
One of the most used Web Sites by the lay donor prospect is the Charity Navigator, which rates the charities by stars, 4 is best, and by efficiency,.
The American Cancer Society in Atlanta is only rated 2 stars with an Overall Rating of 48.59. Its efficiency rating is 24.52. Analyzing a charity’s efficiency reveals how well it functions day to day . Charities that spend less money to raise more have a higher score.
Peer analysis is revealing in the health, cancer area:
American Cancer Society 48.59 **
Barbara Karmanos Cancer Institute 28.57 *
The leukemia & Lymphoma Society 47.94 **
CureSearch Nat Childhood Cancer Found. 64.36 ****
National Children S Cancer Society 47.12 **
We spend 22.1% of total revenue on fund raising and 7.7% on Administration expense. That leaves only 70.2 % for programes. It would be better if it wasn’t so.