Grassroots and netroots

Tools for moving a message are evolving a huge pace. The limited access of the past is giving way to participation. Different expectations happening with communication and with advocacy base, according to Micah Sifry. The base of advocates is expecting more transparency and participation about where things go. So the topic is about how to amplify messages by involving more people with traditional media strategies. The recommendation is that a solid communication strategy should involve about any medium you can think of.

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