FreeiPods.com strategy

Beth Snyder Bulik at AdAge says in a news report, "The $20 million-a-year FreeiPods.com site that has become a poster child of the increasingly important online incentive marketing business was originally started as a get a free condom come-on. The $20 million-a-year FreeiPods.com site that has become a poster child of the increasingly important online incentive marketing business was originally started as a "get a free condom" come-on. They also started a craze that shows little sign of ending. Apple CEO Steve Jobs likely never intended it, but thanks to that first FreeiPods.com pitch, the iPod has become the ultimate come-on in online incentive marketing. The sleek machine has been offered up as bait for the purchase of vacations, cars, credit cards, bank accounts, and magazine subscriptions. It’s actually an extension of the Apple halo effect. Electronics accessories makers have capitalized on the iPod’s popularity by introducing a plethora of add-on devices, and so too have marketers looking to grab cachet with a link to the ubiquitous white player."