Social Change

Check out the new AP-AOL Games Tech Study — Poll: 4 in 10 Play Electronic Games.  This is definitely a viable medium that is replacing the hours many spend watching TV. That’s an interesting reality to accept — now imagine that if this is potentially a new "TV," we have another new media outlet in which to communicate and market ...

This looked interesting with the slogan "The Computer is Personal Again." Says coverage in MediaDailyNews, "MTVN has signed PC maker HP as the lead advertiser for a new dating series that will be available on multiple linear networks, Web sites, broadband channels, and a wireless outlet. Called "Meet or Delete," the series focuses on college students as they decide whether ...

Recently I’ve run across two blogs that are great examples of how companies can build stronger relationships with their customers. Southwest Airlines has just launced its blog after doing quite a bit of research. They appear to have gotten off on the right foot. They encourage comments, they use multiple guest authors and those authors follow up later to answer ...

The Pew Internet and American Life Project is at it again. They’ver relaesed data indicating more people than ever are using the internet for important information. Here’s some of the findings: 54% in the number of adults who said the internet played a major role as they helped another person cope with a major illness. And the number of those ...