Branding a disease

The article referrers to the CVD (cardiovascular disease) add that the American Heart Association ran during the Academy Awards. It makes the point that if you can get the public to say ‘what was that?’, then they may be intrigued enough to get off their couch and look it up. Heart is making a move to capture the minds of the baby boomer generation and educate them about CVD, since it will become a prominent health concern for them in the immediate future. The real value question is can ACS do it better?

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  1. This is a keeper! What a trip! Some bursts are incomprehensible, but some are really easy to understand. Seems like a good test of writing clarity. I’ll bet the ones that you can understand when read by the software are also the ones that have the clearest grammar and presentation. In one all I heard was, “I couldn’t help myself. I just had to spank the monkey, and I spanked it to death!”

  2. Oops!

  3. Ok! May I call this a new trend?

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