Author Archives: Randal Moss

Quantifying Video

I had an interesting request form one of the readers the other day about the roi of video and its impact on increasing donations. It is an absolutely valid question, and also a very difficult one to answer. Unlike direct mail and phone solicitation Video is not a self contained fund raising technology, it is a component and part of ...

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Life as Idenity Building

ow individuals, particularly younger Europeans, feel the need to expose and broadcast their personal lives openly for all to see. The insinuation is the act of sharing helps to shape you identity and shape the image that others have of your identity. In a historical context there are two important societal shifts that have brought about the importance of identity ...

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Mobile Phones and Philanthropy

The first time I saw txt messaging and fund raising it was back in 2005 around the Tsunami relief efforts. I do not remember the amount of money raised or the methodology through which they raised it (direct billing or carrier collected). Recently I have been reading information on the Chronicle of Philanthropy site regarding the advances by Mobile Giving ...

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New use for Map API and ecological events

There have been numerous uses of Google Map APIs  to track everything from crime statistics to Relay For Life events to… well bugs. A Cincinnati real estate blog recently reported on an effort by Mt. Saint Joseph University to crowd source Cicada emergence throughout the country. The Map AIP is a collaborative effort by the community to upload Cicada sightings ...

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