Are there rules? I think not. More like ideas…..
Think about it – put the relations back in with public, the communications back into marketing, and the service for customers. To help either reinforce or create a community, all you need to do is listen, hear, act on what you’ve heard, repeat.
I can assure you I’m fully aware that it sounds simplistic. Yet, whenever things get out of hand, one should step back and return to the basics.
People are no longer a company’s best asset, they are its best technology. Contribution and connection are the new currency.
More here: http://www.socialmediatoday.com/SMC/82097