Team ACS

The American Cancer Society’s Futuring and Innovation (FI) Center is pleased to announced its third funded innovation–Team ACS. Submitted by Lisa Meyers Brown, vice president for marketing in the Eastern Division, Team ACS allows participants of non-Society events such as fun runs, marathons, triathlons, and bike races that are not produced or affiliated exclusively with other charities to raise money for the Society via a free and easy-to-use e-fundraising tool.

While individuals have been using third-party events to fundraise for the Society for years, Team ACS marks the first opportunity to do it online. A user-managed tool, participants of an already existing marathon, for example, can go to, create a “participant center” and then start emailing friends, family, neighbors, and coworkers. Team ACS is being piloted in New York and New Jersey and features WABC’s fifth annual “WABC Fight Against Prostate Cancer” run in New York City, as well as the Boilermaker 15K Road Race.

The FI Center’s first-funded project was the Health Reminder Assistant (HRA), proposed by Adam Pellegrini, systems marketing director for the Great West Division. Currently in the pilot phase, the HRA allows users to take responsibility for their health care by setting their own reminders for mammograms, flu shots, colon cancer exams, blood pressure check-ups, and other preventive measures. A nationwide launch is planned for later this year. The FI Center’s second-funded project was C-Tools. Currently in development, C-Tools will enable physicians to use their handheld personal data assistants (PDAs) to instantly access Society branded information that can help them diagnose and treat cancer and other diseases.

All these innovative ideas were submitted through the FI Center’s Springboard program. Staff at all levels of the organization are encouraged to submit their ideas for breakthrough services, improvements in business processes, and new technologies.

Remember, every breakthrough in the fight against cancer began with a single idea.

To learn more about Team ACS or to link to the FI Center’s Springboard program, please view the attached interactive Webmercial or click on

For more information about the FI Center’s Springboard program, you may contact Randal Moss, executive assistant, Futuring and Innovation Center, at 404-329-7573 or via Lotus Notes.

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