Tag Archives: Video

Social Video and Public Relations : Your new required Skill Set

I taught two classes this week at the University of Texas in Austin. Here is my lecture presentation for the Monday class around shooting social video along with using video for crisis communications. This will all be on Friday’s exam so please let me know if you have any questions in the comments section. If you are not a student, ...

Read More »

User Generated Content – CASE STUDY

Over here at the American Cancer Society we are big fans of User Generated Content (esp around Videos) but this year we really tested that idea around one of our biggest programs: The Relay For Life Heroes of Hope. This is a program where we honor cancer survivors who have stepped up and provided a highly visible symbol of personal ...

Read More »

Adoption Rocks. Do You?

Next month, for International Adoption Month, The Long Center for the Performing Arts has a benefit concert and celebration called Adoption Rocks! It’s a benefit for The Gladney Center, a Texas organization that’s been providing adoption services for over 100 years. Facilitating adoption is a great global community service – this particular event was inspired by an Austin family’s adoption ...

Read More »

Hunger Is UNacceptable

More than one in three people the Capital Area Food Bank of Texas serves is a child, and in its new campaign, the Food Bank declares that “Hunger Is UNacceptable.” The campaign, breaking this week on TV, online and in newspapers, shows the real face of hunger in Central Texas and what you can do to help. The Food Bank ...

Read More »