It’s not just our current shelter in place world (or Tiger King) driving you to watch more of your favorite, and non-favorite shows. Most people watch based on content, right? Correct. And most people make decisions based on price? Correct. But our Accenture research found a new candidate as people lean into having multiple services (Amazon, Hulu, Disney+, Shudder, Netflix, ...
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Change is hard. Culture eats strategy for breakfast. People love innovation (every idea is great) OVER experimentation (let’s actually test those ideas). We’ve heard all of these thing before and believe in them. The real question is how do you change that thinking? How can you improve your innovation by developing a culture of experimentation? I was honored to host ...
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Seems like a pretty simple concept right? It’s actually a lot harder than you think. While personalization is set to push a revenue shift of some $800 billion to the 15% of companies that get it right, no one ever said it would be easy. And all the kumbuya’ing around the fire about believing in the strategic value of personalization won’t change ...
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