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Baseball reverses course on Spider-Man ads Wow. Talk about Mass-Marketing gone to far. Did anyone else hear about the outcry about this. Apparently the NY Yankess were going to have ads on the actual bases during a televised game for the upcoming Movie Spider-man. Luckily the public caught wind of this and cried foul. Sorry for that pun. Anyway if ...

The American Cancer Society’s Futuring and Innovation (FI) Center recently announced its second funded innovation. David Neff, director of online communication in the Hi-Tex Division, submitted C-Tools 2.0. Currently under development, C-Tools 2.0 will enable physicians to use their handheld personal data assistants (PDAs) to instantly access Society branded information that can help them diagnose and treat cancer and other ...

This Boston Globe article highlights how under-siege the drug companies feel. The Rodney Dangerfield’s of the health system, they don’t get no respect. “We save as many lives, if not more, than firemen and policemen — millions, if not hundreds of millions, of people,” Ohlstein ( a scientist) said in an interview. “But I’m never in a situation where someone ...

Blood Feud Kills Off Fat/Cancer Cells Good article about a new way to fight cancer cells. Why are cancer researchers fighting the battle of the bulge? Cancer tumors and fat have something in common: They both need blood vessels to deliver their food supply. The MD Anderson researchers used the same approach they’ve been trying with cancer: cutting off the ...