501derful.org

Wal-Mart has embarked on a shift in its approach to charitable giving.  It has launched a national partnership with America’s Second Harvest, a leading anti-hunger group.The strategy made sense in that they wanted their stores to be seen as part of the community, says David Hessekiel of Cause Marketing Forum. And Target has combined local giving with Take Charge of ...

The SXSW (South by Southwest Interactive Conference) is coming up on March 10 and I was excited to see that BlogHer has focused on women bloggers attending the conference! The BlogHer site says: "Queens…. of…. Cyberspace! The Austin Chronicle has a write-up on many of the women speaking at SXSW that makes me proud of my alternative weekly roots as ...

Turns out more and more entrepreneurs are looking to provide health information and news to physicians. I wonder how successful these products are, and if it is the nurse and physician’s assistant reading on behalf of the physician. I noticed this portal that HealthDay news service created called Physician’s Briefing – Today’s News. This provides all health news, but cancer ...

A few weeks ago I wrote a piece saying I thought branding should be turned inside-out. That is, brands should be established by the experiences customers and consumers have with goods and services, not by the phony advertising that we’re exposed to. In the old days of mainstream media with few channels of expression, it was possible for highly-paid professionals ...