Face to face fund raising is the fastest growing income source for many British charities. What is it? The concept is to pay solicitors to meet with prospects and sign them up for monthly direct debits from their bank accounts. With an average yearly value of 411.00 BP or US $700.00 the system has promise but only if donors can be retained for several years. Retention however seems to be a developing problem. Studies have indicated that over half of the lapsed donors in these programs intended to participate for a year or less. If attrition rates prove to be that high the costs of acquisition will exceed donor value. More discouraging are the indications that the majority of donors in these programs do not expect or desire a long-term relationship with the charity.