501derful.org
Bequests make up a major portion of large gifts made to the ACS. Should we consider TV ads featuring bequests? In the UK the idea of leaving a charitable bequest in a will is to be promoted on television for the first time next year in a commercial to be produced by the Legacey Promotion Campaign..
There’s more about the LPC here:
http://www.legacypromotioncampaign.org.uk/pages/
…and i don’t know if it’s the same as the TV commercial, but you can view a sort of online public-service announcment at
http://www.rememberacharity.org.uk/