Social Software

Why I love Facebook Pages

It’s simple really. You get on Facebook. You create a page about something you love. From the non-profit you work for to the House you are trying to sell. Then you invite people to become fans.  Once they do you have a ton of options and you can get detailed, google analytic type stats from those pages.  See below as ...

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The Largest Online Rally in History

The kick-ass folks over at Facebook Causes have really pulled off something special this last week.  In  just under 5 days, 1,745,754 people sent out 4,919,071 status messages on Facebook.  What does this mean you ask? It means that on the social network Facebook people have the option to set their statuses. It could be anything from a link to ...

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Texas Public Relations "PR Bootcamp 2.0"

I had the pleasure of presenting today at the “PR Bootcamp 2.0” conference put on by the Texas Public Relations Association. The standout speakers of the day to me were the folks from the city of Round Rock (@roundrocknews) and Robert Quigley from the Statesman.com (@statesman). They are both doing some amazing things in areas (old media and city govt) ...

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What is your non-profits email policy?

Now that this historic election is over with, let’s get back to some non-profit basics.  This weeks rockstar question is “What is your non-profits email policy?”. And I’m not talking about internal (although feel free to share) I am talking about external.  In your org what constitutes a “mass email“? Mailing over 500 people? When do you add the unsubscribe ...

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