Social Change

When you get a taste of the power of social media, your eyes grow wide and you become an Evangelist. The problem is, when you finally assume the famous Connie Reece Twitter prayer pose, the rest of the world responds with dirty looks. Now, your reluctant old media friends have a compelling reason to jump into the fishbowl with you. ...

Remember this? This Is Your Brain On Drugs.  Just Say No.  These television ad campaigns from the 1980s were oft-criticized and parodied, but also credited with a decrease in drug use among kids.  No doubt, they cost millions of dollars too. American Cancer Society is on to something cool, budget-friendly, and potentially far more effective.  I handed my 11-year-old a ...

I’m attending the four-day SXSW (South By Southwest) Interactive Conference in Austin, TX. This morning I attended a panel discussion on the topic of what teens want in the online world. The panel was composed of seven teens and tweens ranging in age from 12 to 17.This particular panel was ethnically diverse and appeared to be in middle-income families. Several ...

The geeks over at Slashdot are reporting  Google’s health record archive is about to be tested with the assistance of the Cleveland Clinic. Thousands of patients (who must approve the transfer of information) will have access to everything from their medical histories to lab results through what Google considers a "logical extension" of their search engine. So let’s discuss? Scary ...