Organizational Change

Come take our Film Class! Now with Greenlights!

Hey readers! Along with the other staff of Lights. Camera. Help. I will be teaching the following class. Would love to have you sign up and see your smiling faces. Do you want to use video to connect to your community and inspire your donors? Do you lack the skills or the budget? Or do you just need a little ...

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THANK YOU WEEK – Looking to Hire? My Job Description

What a wild week! I would like to conclude THANK YOU WEEK here at 501derful.org by posting one of my favorite documents. This is what I was hired to do while I was at the American Cancer Society : Director of Online Communications. Of course this changed over time. A LOT!  I came to supervise the Manager of eRevenue and ...

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THANK YOU WEEK – Volunteer Web Site Policy

A lot of non profits are torn on this..torn like an old sweater. Do you let your volunteers and fans run their own Web Sites? Do you not? Do you make them register? Do they have to sign in blood? Can they use the logo? A variant of your logo? Over at the American Cancer Society we debated all these ...

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Social Video and Public Relations : Your new required Skill Set

I taught two classes this week at the University of Texas in Austin. Here is my lecture presentation for the Monday class around shooting social video along with using video for crisis communications. This will all be on Friday’s exam so please let me know if you have any questions in the comments section. If you are not a student, ...

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