Organizational Change

NVHAInnovations

We’ve been having a terrific conference with other agencies–American Heart Association, National MS Foundation, the Arthritis Foundation, American Diabetes Association and March of Dimes–talking about "social network media, i.e., blogs, wikis, friend and professional networks, and Meetup.  The reception has been terrific.  To see all the stuff go to the NVHA Innovations blog.

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Marketing by SMS

The following material was provided to me by Robin Brown, Dir. Marketing/Communications, Border/Sierra Region, CA Division. It’s three links to articles about how short messaging service (SMS) is being used for marketing and, yes, cancer fundraising in parts of the world where cell phone text messaging is more widely used. SMS is growing in the US, and, for sure, it ...

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Uh-oh! Is that a pink slip in the inbox?

This isn’t exactly new news, but it does suggest that blogging can be hazardous to your job security. What do a flight attendant in Texas, a FedEx Kinko’s employee in Washington and a web designer in Utah have in common? They were all fired for posting content on their blogs that their companies disapproved of. The rise of blogging over ...

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A blog by any other name…

Here’s an interesting blog discussion about blogging that pretty much sums up my attitude about blog governance: A blog that is PR-sanitized, scrubbed for messages, spun, or otherwise adulterated by over-protective flackery can’t really be called a blog. We need to get it a new name. Maybe it should be called a “press release” – sure bears the same high ...

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