Author Archives: David Neff

It’s 2020. Are you hiring Data Scientists or Analysts?

It’s 2020. Are you hiring Data Scientists or Analysts?  By Matt Policastro and David J. Neff Establishing distinctions between conventional analysts and data scientists at varying degrees of organizational data maturity. We are asked about this quandary over and over again in our consulting work with all types of organizations. Data is now a fundamental business asset and its requirements ...

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Develop a Culture of Experimentation

Change is hard. Culture eats strategy for breakfast. People love innovation (every idea is great) OVER experimentation (let’s actually test those ideas). We’ve heard all of these thing before and believe in them. The real question is how do you change that thinking? How can you improve your innovation by developing a culture of experimentation? I was honored to host ...

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ShopTalk 2019 Recap

I just got back from ShopTalk in Las Vegas where over 8,000 retail, eCommerce, VC and brand folks gathered to hear from executives of some of the world’s biggest brands on the latest trends, failures, and technology and to be assaulted by “AI-powered” drink serving robots and vending machines that were there only for show. (Which is a shame, I ...

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Better Personalization through People

Seems like a pretty simple concept right? It’s actually a lot harder than you think. While personalization is set to push a revenue shift of some $800 billion to the 15% of companies that get it right, no one ever said it would be easy. And all the kumbuya’ing around the fire about believing in the strategic value of personalization won’t change ...

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