A few weeks ago I wrote a piece saying I thought branding should be turned inside-out. That is, brands should be established by the experiences customers and consumers have with goods and services, not by the phony advertising that we’re exposed to. In the old days of mainstream media with few channels of expression, it was possible for highly-paid professionals ...

Okay! Keep that web-based info on cancer out there. It’s good for building confidence, according to a Temple U study. Newly diagnosed cancer patients who use the Internet to gather information about their disease have a more positive outlook and are more active participants in their treatment, according to a new Temple University study published in the March 2006 issue ...

I’m not a big fan of "tagging" although it’s popular in the so-called web 2.0. Reminds me too much of old-fashioned labeling and filing. I keep hoping smart computers will do the work for me. Here’s an article about a computer system that generates ontologies for language data (as opposed to "folksonomies" in the tagging world). It uses several sources ...

Sony Ericsson will integrate Blogger into a new mobiles. Bloggers on Blogger will be able to update from their mobiles. …consumers are turning more and more often to the Internet as a means of sharing information or images in personal blogs," Jan Wareby, corporate executive vice president for Sony Ericsson, said in a statement. "By working with Google, we’re able ...