Nearly 60% of the affluent households use professional advisers, but that number is down from 70% in 2004 and 79% in 2001 so says TNS Financial Services of Greenwich, Conn. The Number 1 reason for the decline was that the affluent felt better managing their own money, while Number 2 was that they didn’t feel that advisers had the best interest of the affluent at heart. And Number 3., was lack of sufficient communication.
What an opportunity for our Planned and Major Gift Officers. In many cases they no longer have to check with the affluent ‘s professionals when making a proposal and they can communicate and act as creditable advisers when it comes to making gifts to The American Cancer Society.