This Search Engine Journal article focuses on the most successful in the industry with news of its 2005 winners. Editor Loren Baker says, "We are all members of a vibrant and cutting edge industry which happens to also be quite entertaining and full of enjoyment, there are not very many people who cherish the work that they do as much as we do, and that being said, Iād like to begin with announcing the first set of awards for News & Blog Search Engine Run Blogs, Search Engine Marketing and Contextual Advertising Blogs, and Search Engine Owned Blogs."