What color is your bra? Do we care?

I loved this post on Breast Cancer Awareness. It rings very true to me. I go back and forth on this issue, from thinking that all the pink is a good thing to thinking that let’s have less awareness and more action. How much do all these orgs spend on marketing vs research? That’s the message of the post below:

http://www.blogher.com/name-awareness-fb-color-meme

Here is an excerpt from it:

Really?

Awareness?

Aren’t we aware by now, people? Don’t we know that we need to understand our own bodies, take notice of changes in one breast but not the other, and call the doctor when we see that something’s changed? Don’t we know that we need to talk to our doctor about thermography or mammograms? Don’t we know?

As I talked to friends on twitter about it last night, a single message came through from my friend and fellow survivor @stales. She said something that struck me to the core. She wrote to all: “Time for a little less “awareness” and a whole lot of “action”: the time to act is now: address the causes!” She’s smart, that @stales.

Other cancer survivors joined in, telling me that they felt left out too. After all, this was ostensibly an effort to raise awareness of breast cancer — but one in which breast cancer survivors themselves could not participate, and were reminded (as if we needed a reminder) that we didn’t need bras anymore, that most basic undergarment of women everywhere, that symbol of sexuality, for the simple reason that we had already sacrificed our breasts in a hail mary attempt to keep the rest of our bodies from dying of cancer.