Wal-Mart has embarked on a shift in its approach to charitable giving. It has launched a national partnership with America’s Second Harvest, a leading anti-hunger group.The strategy made sense in that they wanted their stores to be seen as part of the community, says David Hessekiel of Cause Marketing Forum.
And Target has combined local giving with Take Charge of Education which donates to local schools.
Can’t we structure donations for the local level? I do not see why not. Working with Wal-Mart or Target would be a feather in our caps.