Wal-Mart seeks to raise its charity profile

Wal-Mart has embarked on a shift in its approach to charitable giving.  It has launched a national partnership with America’s Second Harvest, a leading anti-hunger group.The strategy made sense in that they wanted their stores to be seen as part of the community, says David Hessekiel of Cause Marketing Forum.

And Target has combined local giving with Take Charge of Education which donates to local schools.

Can’t we structure donations for  the local level?  I do not see why not.  Working with Wal-Mart or Target would be a feather in our caps.

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  1. Hey ED,
    Last time I checked we signed a HUGE deal with Wal-Mart to be on their employee deductions list. They are also part of the National Relay Teams project. People have their opinons on Wal-Mart but it looks like they are pretty good to us.

  2. Sounds good to me for a start. Could get more, however. We have their attention so go for more.

  3. As the nationwide relationship manager working with Wal-Mart I’d like to share some of the exiting things happening with our alliance which are extremely important to our mission. Naturally, Wal-Mart is the largest employer in the country and therefore offers enormous impact and reach for the Society on many fronts…..through the company’s associates (employees), their families, customers and vendors (many of which are also global companies). The American Cancer Society has been working closely with Wal-Mart and SAM’S CLUB for several years …in local communities across the country as well as at the Home Office in Bentonville, AR. Last year, as the largest corporate contributor to the American Cancer Society through Relay For Life and other activities, Wal-Mart contributed more than $3 million in recognition of their volunteer activities including more than 850 Wal-Mart Relay for Life teams. For 2006, Wal-Mart and SAM’S CLUB have each entered the Relay For Life National Team Program and a great deal of internal (WM Home Office) support is ongoing encouraging associates and managers to form a Relay team and join in the fight against cancer. Additional new opportunities and discussions are developing in advocacy including Celabration on the Hill 2006 as well as with our mission internationally. It is true that the company will be opening their payroll deduction campaign to the American Cancer Society for the first time this year. The Society’s Workplace Solutions have been an important part of our overall strategy…ulitmately providing Wal-Mart with solutions for offering enhanced benefits to associates and their families. The reality of working with Wal-Mart is that we nearly mirror communities with presence in over 4,000 communities. And ultimately, with over 1.3 million associates (equal to the number of diagnosis per year) our alliance is important to both organizations in their mission match to fight cancer .

  4. it looks as though we have Wal Mart well covered.

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