Tag Archives: Data

Digital Transformation is Hurting your Bottom Line

Digital Transformation is all the rage again. How can this be? It even has a “cool” new acronym (DX) in case you don’t want to waste time pronouncing two words. As you may have noticed, digital transformation has been “all the rage” for a decade or so. Perhaps this isn’t necessarily the case, but it occurs to me that this ...

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Hire Math Men. Not Mad Men.

As you know I’ve joined Clearhead. Clearhead is the leading digital optimization startup in North America. We provide AB testing, personalization, and web analytics services to nearly 40+ digital teams across North America and Western Europe.  Clearhead is based in Austin and has nearly 50 professionals organized into these six practices: Executive Consultants, Optimization Directors, UX Design, Development, Analytics, and ...

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Have you heard of votetrends.com?

Some new friends from the site votetrends.com reached out to my lately to talk about a rather boring subject. Survey technology. Most of us are sold on surveymonkey, or something we rigged together using HTML and radio buttons, but instead we should be checking out their service. Here’s why. Nonprofits are always looking to have bigger and better impact on ...

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SXSW 2013 : Measuring your Digital Data with a Social Lens

(Thanks to Beth Kanter @Kanter on Twitter for her thoughts on this panel as well.) This post summarizes the workshop/session I participated on at SXSW including the panel “Measuring Social Change and Media: Beyond BS.” I had the honor of helping to design and participating on a two and half hour workshop on Digital and Social Media Measurement with Beth Kanter, ...

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