Tag Archives: Data

It’s 2020. Are you hiring Data Scientists or Analysts?

It’s 2020. Are you hiring Data Scientists or Analysts?  By Matt Policastro and David J. Neff Establishing distinctions between conventional analysts and data scientists at varying degrees of organizational data maturity. We are asked about this quandary over and over again in our consulting work with all types of organizations. Data is now a fundamental business asset and its requirements ...

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Digital Transformation is Hurting your Bottom Line

Digital Transformation is all the rage again. How can this be? It even has a “cool” new acronym (DX) in case you don’t want to waste time pronouncing two words. As you may have noticed, digital transformation has been “all the rage” for a decade or so. Perhaps this isn’t necessarily the case, but it occurs to me that this ...

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Hire Math Men. Not Mad Men.

As you know I’ve joined Clearhead. Clearhead is the leading digital optimization startup in North America. We provide AB testing, personalization, and web analytics services to nearly 40+ digital teams across North America and Western Europe.  Clearhead is based in Austin and has nearly 50 professionals organized into these six practices: Executive Consultants, Optimization Directors, UX Design, Development, Analytics, and ...

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Have you heard of votetrends.com?

Some new friends from the site votetrends.com reached out to my lately to talk about a rather boring subject. Survey technology. Most of us are sold on surveymonkey, or something we rigged together using HTML and radio buttons, but instead we should be checking out their service. Here’s why. Nonprofits are always looking to have bigger and better impact on ...

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