Tag Archives: Cause Marketing

The people have spoken. And they’ve told companies that CR efforts are very important when it comes to who they spend their money with. Or so says the latest work from CONE. In fact 91% of global consumers say that a companies “giving back” efforts help them decide who to spend money on and with. Check out the busy inforgraphic ...

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Forget the pinkwashed hairdryers and jeans. Is this the new cause marketing? What do you think?  In 2006, Barbara Donaldson and Karen Gulino created Deploy Peace, an organization that creates dog tags from the remnants of past conflicts, and donates a portion of the proceeds to the Fisher House Foundation, which helps reunite wounded soldiers, airmen, sailors and marines with ...

So this isn’t a new topic. But something near to my heart since I work at the American Cancer Society High Plains Division. Pinkwashing is the same as greenwashing or any other campaign where brands are taking advantage of publicity regarding breast cancer and breast cancer research.  I think this quote explains it very well: “But when she began researching ...