iVillage goes to NBC Universal

AdAge reporter Kris Oser covers: "NBC Universal has signed an agreement to buy the Web site iVillage for $600 million. The strategy is to open the women-centric village to the world at large. NBC Universal plans to ‘use a base that’s well-known for women as a way to start creating new, vibrant communities that go beyond women,’ says Beth Comstock, president of NBC Universal Digital Media and Market Development. IVillage currently has 14 million users, the majority of whom are women."

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