Check out this great post from our friends over at OpenForum. It’s all about some sweet tips from the folks at FourSQUARE. I think they apply to a ton of stuff non-profits do on a daily basis around Marketing/PR.
As co-founder of the Internet’s hottest startup, Foursquare, Dennis Crowley knows a thing or two about growing a small business.
Foursquare is a location-sharing mobile app that lets users check-in to venues, share that check-in with their friends and social media sites, and discover friends, tips, and popular places nearby. The startup launched one year ago, has attracted massive press coverage, and has grown to around 600,000 members.
This isn’t Crowley’s first success story as a technology entrepreneur, and given that he’s also worked for Google, his perspective is colored with the sagacity of knowing that being nimble, lean, and fast can be just as effective — if not more so — as having bigger budgets and more manpower.
Over the years, Crowley’s learned several key lessons applicable to small businesses. Here are five that small business owners should take to heart.