The Salvation Army introduces Mobile Bell Ringers

This looks really good from a tech perspective. Talk about Friend 2 Friend fundraising! Let me know if anyone finds a good video demo on this. What do you think? Interested in using it?

The Salvation Army Tidewater Area Command today announced that it will launch a Mobile Bell Ringer campaign. The campaign is the first of its kind, and will run through December 24, 2010. It is designed to introduce a mobile component into The Salvation Army’s traditional Red Kettle Christmas campaign. All proceeds raised from the Mobile Bell Ringer campaign will benefit local families in need in Norfolk, Chesapeake, Virginia Beach, Accomac and Northampton counties.

Becoming a Mobile Bell Ringer is easy. Interested participants can simply text BELL to 50555 to get information about registering. A link will be sent to the participant’s phone where they can register, download a Mobile Bell Ringer ring tone, collect donations, track donations collected, and compare their progress against the progress of other Mobile Bell Ringers.

Once registered, each participant will be encouraged to set a donation goal, and utilize their networks to collect $10 mobile donations to reach that goal. To collect a donation, a participant simply enters the donor’s mobile number into their mobile webpage, triggering a donation request that gets sent to the donor’s mobile device via text message. The donor will be asked to confirm the $10 donation to The Salvation Army. All proceeds raised from this campaign will help provide food, clothing, shelter and toys to local families in need.

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