They’re young, they’re idealistic – and they don’t care whose industry they change next. A new generation of visionaries and entrepreneurs has come of age on the internet since the dotcom bust. The bloggging phenomenon has been one of the most powerful examples.There is little agreement on exactly what this phnominon protends, let alone what its business impact will be.
Blogging will change the nature of advertising while also creatung new forms of e-commmerce. Another shift in the nature of mass marketing communication should come from internet telephony`.
But will the new generation fall victim to the same hubris that destroyed so many ditcom businesses before? This time they are smartier. One thing has not changed, boundless abmbition.
This from a special report in the Financial Times, April 20.,2005.