The Philantropic Giving Index (PGI) Developed at Indiana U., is helpful in judging the success of programs and making decisions about fundraising staratgy.
Since 1998 the PGI has surveyed a panel of knowlegeable senior developmemt officers about the current fundraising climate and what it will be like in six monthes.
In Decenber ’04 it indicated that fundraising was going to be better than it had been a year ago. It comes as no surprise that major gifts have been consistently viewed as the most successful technique .
While much has been written about the Internet, It is currently are viewed as successful by a small percentage of fundraisers. On the other hand its perceived success has been trending up.
More can be read in the May 1 "Non ProfitTimes".