Tag Archives: test and learn

Innovators: Peter Newell of REI on Co-op Product Innovation

At SXSW 2018 we hosted the official Future of Retail workshop. My colleague Geoff Knox & I  led an enthusiastic group of retail professionals through Clearhead’s PSM framework and  had the opportunity to meet forward-thinkers like Peter Newell; he works on the intersection between product, innovation and technology at REI. Together we discussed how REI thinks about product innovation and test ...

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