I just got back from ShopTalk in Las Vegas where over 8,000 retail, eCommerce, VC and brand folks gathered to hear from executives of some of the world’s biggest brands on the latest trends, failures, and technology and to be assaulted by “AI-powered” drink serving robots and vending machines that were there only for show. (Which is a shame, I ...
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It is already that time of year! I’m almost exhausted thinking about it, and it hasn’t even happened yet. That’s right. It’s time for SXSW. I’m very excited to be speaking for the 8th year in a row. This year myself and Geoff Knox will be running a Problem Solution Mapping workshop (based on gamestorming activities) for retail leaders. In this ...
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You can’t buy personalization. Why not? Because it’s not a single technology point solution. Don’t get me wrong: when it comes to technology point solutions you can buy product recommendation tools. You can buy testing tools that allow personalization. You can buy audience segmentation tools. You can even buy a data warehouse. But you can’t buy personalization. So why not? ...
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(This post first appeared on Clearhead.me) Is your culture ready for experimentation, test and learn, and data-driven decision making? Where are you and where do you want to be? These are important questions to ask as you approach FY17. We’ve been asking executives like you these same questions with our benchmarking survey. And for the past four years we’ve been ...
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