Tag Archives: Relay For Life

Over here at the American Cancer Society we are big fans of User Generated Content (esp around Videos) but this year we really tested that idea around one of our biggest programs: The Relay For Life Heroes of Hope. This is a program where we honor cancer survivors who have stepped up and provided a highly visible symbol of personal ...

That’s a mouthful huh? And apparently it’s also taking off like a tornado online.  Want a sneak peek of the results?  How about 28,000 users in 3 months. Want to know more? Come see me present at NTEN! Check out how Charity Dynamics made this work here.

So as you may of noticed the American Cancer Society has a few Web Site floating around. So what’s the difference between them? In this funny video Jeff Montegutt explains what’s what.