Seems like a pretty simple concept right? It’s actually a lot harder than you think. While personalization is set to push a revenue shift of some $800 billion to the 15% of companies that get it right, no one ever said it would be easy. And all the kumbuya’ing around the fire about believing in the strategic value of personalization won’t change ...
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You can’t buy personalization. Why not? Because it’s not a single technology point solution. Don’t get me wrong: when it comes to technology point solutions you can buy product recommendation tools. You can buy testing tools that allow personalization. You can buy audience segmentation tools. You can even buy a data warehouse. But you can’t buy personalization. So why not? ...
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(This post first appeared on Clearhead.me) Is your culture ready for experimentation, test and learn, and data-driven decision making? Where are you and where do you want to be? These are important questions to ask as you approach FY17. We’ve been asking executives like you these same questions with our benchmarking survey. And for the past four years we’ve been ...
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