It is already that time of year! I’m almost exhausted thinking about it, and it hasn’t even happened yet. That’s right. It’s time for SXSW. I’m very excited to be speaking for the 8th year in a row. This year myself and Geoff Knox will be running a Problem Solution Mapping workshop (based on gamestorming activities) for retail leaders. In this ...
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What do I do on a daily basis at Clearhead? This! (This orignially appeared here) Traditional media companies are struggling to compete in a changing landscape–a landscape that requires both agility and digital product innovation to capture the attention of an increasingly distracted consumer. GateHouse Media publishes more than 600 community papers and manages 555 websites, making it one of the ...
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You can’t buy personalization. Why not? Because it’s not a single technology point solution. Don’t get me wrong: when it comes to technology point solutions you can buy product recommendation tools. You can buy testing tools that allow personalization. You can buy audience segmentation tools. You can even buy a data warehouse. But you can’t buy personalization. So why not? ...
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Digital Transformation is all the rage again. How can this be? It even has a “cool” new acronym (DX) in case you don’t want to waste time pronouncing two words. As you may have noticed, digital transformation has been “all the rage” for a decade or so. Perhaps this isn’t necessarily the case, but it occurs to me that this ...
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