Tag Archives: Change Management

Seems like a pretty simple concept right? It’s actually a lot harder than you think. While personalization is set to push a revenue shift of some $800 billion to the 15% of companies that get it right, no one ever said it would be easy. And all the kumbuya’ing around the fire about believing in the strategic value of personalization won’t change ...

Ever had problems trying to implement an innovation? For every idea that is successfully introduced, there are thousands that are brilliant, but don’t make it from the “idea” stage to the implementation stage. If you’re about to try to get an innovative idea or project off the ground, be aware that not everyone is on the leading edge of Moore’s ...