Tag Archives: Case Study

Over here at the American Cancer Society we are big fans of User Generated Content (esp around Videos) but this year we really tested that idea around one of our biggest programs: The Relay For Life Heroes of Hope. This is a program where we honor cancer survivors who have stepped up and provided a highly visible symbol of personal ...

Buzzword this. Buzzword that. So where’s the beef people? A lot of people talk Social Media but where are their results?  Our good friend Aaron Bramley is making it happen. Check out his excellent Social Media Case Study over here. It goes into detail about this latest campaign for Deploy Peace.  Of course we have a cool non-profit case study ...